How Can You Use Beacons for Marketing?
Proximity Marketing Examples
In this post I want to share 19 ways that you can use proximity marketing beacons to help you get more eyes on your message.
If you’ve been thinking about trying out this proximity marketing thing, but wanted some practical ideas of how you could use them, this post is for you!
Here are some great practical ways to put these marketing wonders to the test.
- Place them near your “target audience” hangout. So for example, if you are in the health and wellness niche then it may make sense to hide a beacon near a gym for a few hours, or a few weeks.
- Mail one to a friend who lives in a crowded big city where your offer would get a lot of exposures! This one makes sense if your product or service would benefit people from all areas not just your local market.
- Keep one in your car especially if you travel a lot or are in a lot of traffic!
- Give a Beacon to All of Your Employees if your trying to get more exposure to you shop or restaurant, why not give one to each employee and as they are out and about, they would be marketing your message as the business owner.
- Put a Beacon in service industry cars or trucks- you’ve seen the car decals, why not have something that would potentially reach a lot more people and be much more effective. All of your employees that drive around would be marketing your message.
- Leave one in lost and found maybe a museum, hotel or another busy establishment has a lost and found section. You could always turn in a lost bag with the beacon inside.
- Spend the Day at the airport or if you know anyone who works at an airport, ask them to carry you beacon around for tons of exposure.
- Attend Festivals, Art Shows, or Local Fairs in this case you could even make the message something about the art show so people may be more likely to click on it.
- Use social media with your beacon- make your clickable link go to a Facebook post, an Instagram post, or even a youtube video explaining what your offer is and it gives the person a closer more personal look at your business.
- Brand Awareness This is a billboard in your pocket, get your name out in the community, coffee shops, or local business meet ups without having to talk to every person there.
- Churches, youth groups or clubs can get their messages out to their attendees using the beacon
- Know an Uber Driver or Taxi Driver? Leave one in their car for a period of time to get your message out to the people they are driving.
- What about politicians wanting more votes in the areas they serve? Have them and their volunteers each carry a beacon getting his or her message out to the community.
- Community awareness of local events coming to your town. Place beacons around town or give them out to key people and get the message out to the community.
- Lost Dog or Cat? Drive through your area with your beacon, getting notifications out to your neighborhood so they can be on alert.
- Football Games or Concerts– these are another great venue to get your message out to the masses.
- Realtors- leave a beacon in each of your listings so when people drive by they get a notification of your house for sale
- Rent them out to other establishments to try depending on your companies policy you could rent the beacons out to businesses who want to try the technology before they buy.
- Network Marketing Teams– Do you have a team of people in your direct sales or network marketing company that is always looking for more customers or reps? Give a beacon to everyone on your team and duplicate your message getting tons of exposure.
I hope you enjoyed this list of ideas of how these beacons can be used for really any business or person wanting to get their message out.
I’m sure there are many more I did not think of! The list is endless!
Check out this post for more details about how shops know where you are.
P.S. If you think you could use beacons in your everyday life to get more eyes on your prize, I currently am recommending these and would love to have you become a customer or an affiliate. I’m happy to answer any questions you may have.